Liberty League International: What Went Wrong?
There is something sad about a behemoth like Liberty League International really struggling to make its ends meet; this is a company that led the way forward in the early to mid 2000’s and is the reason many of today’s top Internet marketers are where they are now. The many successes and occasional failures of Liberty League International have been a fertile source of study for many of the ‘up and coming’ players in the direct sales market.
So what went wrong? Why is it that Liberty League International will be unable to compete in the home business marketplace that they played a key role in developing?
Liberty League International had a fairly weak core product. The Beyond Freedom course has very little intrinsic value and stinks of something developed purely to be part of a compensation plan – rushed and of little substance. This gave the detractors something to rubbish about when they went on the offensive on the Web, never mind that this same product has enabled hundred of entrepreneurs to earn a very comfortable living and run very successful businesses.
Ventures such as LifePath Unlimited have viewed this failure of Liberty League International objectively and, to their credit, they have learned from their mistakes. LifePath Unlimited has some very solid and respectable products that really does have value in its own right. This is going to be the key to their continued success.
For a complete review of home based businesses: Citizens Corps.com