Apple iPhone Games Thru App store
I was interested to read the result of a recent survey conducted by, no less, Gene Munster. Munster is an analyst at Piper Jaffray and he had the initiative and foresight to discuss the potential prices of apps that would be appearing in the forthcoming app store. The developers announced that around 71% of their apps would be placed in the app store for free distribution. The remaining 29% would be priced, on average, at just $2.29.
This is fantastic news for all of us waiting with baited breath to get our grubby mitts on the app store.
It is dreadful news for Apple who, it seems, didn’t think to make a similar survey before they calculated in an comically misguided $10 as their expected average price. When one considers that the only direct profit that Apple is due to make from the app store is in the 30% cut on anything sold there, it is easy to see the magnitude of the blunder.
The survey also revealed that the final destination of the wares in the app store was split pretty evenly between the Mac computer platform and the iPhone. We suspect that Apple was hoping it would be weighted rather more in favor of the iPhone!